Launching Marilyn Monroe Jewelry
From concept to market, I spearheaded the development of the Marilyn Monroe jewelry collection. I defined strategic positioning to tailor the brand for potential retail partners and maximize its market appeal.
Branding
I led the overall brand development, creating a cohesive identity that aligns with the overarching Marilyn Monroe brand. I designed and launched the brand catalogue website to showcase the collection at its best. I crafted the copy for all assets, shaping the brand’s voice and storytelling.
Creative Direction
I worked with cross-functional teams and led the creative direction for photoshoots to produce visually compelling assets. I also crafted graphics for promotional materials across different channels.
Additionally, in collaboration with the packaging design team, I developed and conceptualized packaging ideas, orchestrating the process from initial concept to sample creation and final production.
Research
I conducted in-depth retail and merchandising research, analyzing competitor strategies, market share, pricing, and brand positioning across online and offline channels. By conducting field research in various retail environments, I gathered insights that helped shape effective merchandising decisions.