Hi! I’m Ella.
Currently driving growth for jewelry brands in New York City.
Integrated Marketing | Brand Strategy | E-Commerce & Retail
DTC Brands
Spearheaded comprehensive brand initiatives, achieving 62% YoY revenue growth.
Projects
Marilyn Monroe Jewelry
Directed branding, visuals, and website & packaging design to successfully launch the new brand.
Corporate Initiatives
Led projects such as the redesign of company websites and implementation of project management tools.
My Approach
Holistic
I balance strategic vision and attention to detail—overseeing both macro & micro levels of brand development. By collaborating with cross-functional teams, my mission is to shape brands with a clear vision and ensure all operations align with the overarching brand strategy.
Data-driven
From audience behavior to performance metrics, I use data to inform decisions at every stage—guiding creative direction, refining campaign strategies, and measuring impact. It’s not just about numbers; it’s about using them to tell a story that resonates.
Skills
-
Amazon Seller Central | Amazon Ads | Shopify | Meta Business Suite | Meta Ads | Walmart Ads | Google Analytics | Google Ads | Mailerlite | Helium10 | Monday.com | Notion
-
Adobe Photoshop & Illustrator | Figma | Canva | Final Cut Pro
-
Python | R | SPSS
-
English | Korean | Chinese (Mandarin)
Get in Touch.
If you think I’d be a good fit for your team, let’s connect!