Hi! I’m Ella.
Brand Manager currently building jewelry brands in New York City.
My Approach
Holistic
I oversee both macro & micro levels, balancing both the big picture and the finer details. Working within cross-functional teams, my mission is to shape brands with a clear vision and ensure all operations align with the brand strategy.
Distinct
From designing visual assets to crafting marketing collaterals, I focus on building a distinct brand identity. My goal is to create experiences that resonate with the intended audience and reinforce a compelling brand narrative.
DTC Brands
Spearheaded comprehensive brand initiatives, achieving 62% YoY revenue growth.
Projects
Marilyn Monroe Jewelry
Directed branding, visuals, and website & packaging design to successfully launch the new brand.
Organizational Initiatives
Led projects such as the redesign of company websites and implementation of Monday.com as a company-wide tool.
Skills
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Amazon Seller Central | Amazon Ads | Shopify | Meta Business Suite | Meta Ads | Walmart Ads | Google Analytics | Google Ads | Mailerlite | Helium10 | Monday.com | Notion
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Adobe Photoshop & Illustrator | Figma | Canva | Runway
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Python | R | SPSS
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English | Korean | Chinese (Mandarin)
Get in Touch.
If you think I’d be a good fit for your team, let’s connect!